FAQ

Frequently Asked Questions
What is a PR agency and what does it do?
A public relations (PR) agency helps businesses manage their reputation, increase brand awareness, and secure positive media coverage. At et al., we create tailored PR strategies for startups and fast-growth companies to help them tell their story, get featured in the media, and connect with customers, investors, and partners.

What are the benefits of hiring a PR agency for a startup?
Hiring a PR agency gives startups access to expert storytelling, media relations, and brand positioning. It builds credibility, boosts visibility, and helps attract funding or customers. et al. helps early-stage and scaling startups shape their narrative and get noticed by the right audiences.

When should a startup or scale-up hire a PR agency?
Startups should consider hiring a PR agency when they are:

Launching a product or brand
Preparing for a funding round (e.g. Seed, Series A, B, etc.)
Entering new markets
Scaling rapidly and need brand visibility
Looking to build thought leadership
Managing a reputation or crisis issue
et al. works with clients from pre-launch to growth-stage, helping identify the right timing and strategy.

How much does it cost to hire a PR agency in the UK?
PR agency fees in the UK vary widely based on scope and experience. At et al., we offer flexible pricing models starting with project-based campaigns and scaling to monthly retainers for growth-stage brands. Costs are transparent and tailored to your business needs – from short-term PR support to full strategic communications retainers.

What makes et al. one of the best PR agencies for startups in London?
et al. is a boutique London PR agency built specifically for startups, scale-ups, and disruptor brands. We offer:

Deep experience with venture-backed businesses
Strong journalist relationships in tech, business, health, and lifestyle media
Strategic storytelling and founder positioning
Global media reach with London roots
Nimble, embedded support that feels like part of your team
Do you offer PR services for tech startups and scale-ups?
Yes. et al. specialises in PR for tech startups, scale-ups, and high-growth innovation companies. We help position founders as thought leaders, launch new products, generate media buzz, and build strategic visibility with investors, customers, and partners.

What PR services does et al. offer?
We offer a full suite of public relations and communications services, including:

Strategic PR planning
Media relations & press office
Thought leadership & ghostwriting
Brand messaging & positioning
Crisis communications
Product launch campaigns
Founder profiling
Press release writing & distribution
Event PR & media support
All services are tailored to your growth stage and goals.

How do I choose the right PR agency for my business?
Look for a PR agency that understands your industry, your growth stage, and your goals. The right agency should feel like an extension of your team, not just a vendor. At et al., we specialise in working with startups and challenger brands that need agile, impactful comms strategies with measurable results.

Can et al. help with media coverage in top-tier publications?
Yes. et al. has a strong network of media contacts across national, tech, business, lifestyle, and industry publications. We’ve secured coverage in the Financial Times, Forbes, The Times, Sifted, TechCrunch, City A.M., Wired, and more. We pitch compelling, newsworthy stories that land in the right outlets.

Is et al. only a London PR agency, or do you work internationally?
While we are based in London, et al. supports clients globally. We’ve led international PR campaigns for startups expanding across Europe, North America, and APAC. Whether you're launching in the UK or scaling globally, we can build a PR strategy that travels.

Do you work with early-stage or pre-seed startups?
Yes. et al. works with early-stage startups, even before launch. We help shape your messaging, prepare you for media engagement, and position your brand for your first fundraising round or product debut. We also offer PR workshops and founder coaching for startups not yet ready for a full agency retainer.