Driving The national conversation for ClickMechanic

The challenge:

Despite operating in a category that affects millions of UK drivers, ClickMechanic lacked a consistent presence in mainstream media. The challenge was to elevate the brand beyond a functional service provider and position it as a go-to authority on car ownership, repair costs, and industry trends.

At the same time, the automotive landscape was shifting rapidly - from rising repair costs to the transition to EVs - creating an opportunity to own key conversations.

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The approach:

We built a data-first PR engine designed to generate consistent, newsworthy stories. Central to this was the development of the Garage Trends Pulse Survey - a proprietary stream of nationally representative consumer research and mechanic insights.

This allowed us to:

1. Tap into real-time driver concerns, from affordability to reliability
2. Generate reactive stories tied to the news agenda (cost-of-living, EV transition, MOT changes)
3. Position ClickMechanic as both a consumer champion and industry expert

We combined this with:

- Expert commentary from in-house mechanics
- Rapid-response pitching to news desks
- A dual-track strategy targeting national, consumer, and trade media

Each story was designed to answer a simple question:
“Why does this matter to UK drivers right now?”

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The results:

In just a few months, ClickMechanic secured 40+ pieces of coverage across national, regional and trade media - establishing a strong and consistent media presence.

Top-tier coverage included:

- The Independent
- This is Money
- The Sun
- Daily Mirror
- Daily Express

Alongside key trade and industry titles such as BodyShop Magazine and Garage Talk.

The strategic approach not only increased media visibility but also strengthened ClickMechanic's reputation as a trusted voice in the automotive industry. By leveraging data-driven insights and timely responses, the brand successfully engaged with both consumers and industry stakeholders, fostering a deeper connection with its audience.‍

Standout stories ranged from:

- The UK mechanic shortage driving up repair costs
- The most reliable used cars on UK roads
- Hidden repair costs and MOT failure risks
- Consumer behaviour around delaying essential repairs